You’ve heard the speaking tip:

Have you ever thought “how the heck am I going to do that?” Most blog posts and article tell you why you need to understand your audience, but they don’t tell you HOW.

And if they tell you how, they have you chasing down the wrong information. The type of information that provides you with very little insight about your audience for the vast amount of leg-work that you have to do to get access to it.

In this episode you’ll find out: