Make Marketing Suck Less for Expertise-Driven Solo Businesses

TRSP14: What Result Does Your Speech Produce?

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Seth Godin once wrote “The only reason ever to give a speech is to create change.”

I agree with him 100%. However, most speakers try to change the whole world in just 20-minutes when what is most meaningful to any audience is a small change that really produces the desired result.

A small change puts the audience on the path to a larger change and that small change gets you known as a speaker for the results that you produce.

On today’s show, we’ll get super specific in defining the result that you can produce for you audience that gets you known for what you can do as a speaker. You’ll find out:

  • Why grand sweeping changes are hard to accomplish in a 20, 45 or 60 minute speech
  • The three possible results a short speech can produce
  • How to choose a specific result that can be accomplished in the time that you have and still leave the audience wanting more
    • Mentioned in this Episode:
    1. Speak for Impact
    2. Why You Should Put Your Product In Exactly the Right Hands by Tara Gentile
    3. Amy Cuddy’s TEDx Talk
    4. Two Paths to Revenue in Your Speaking Business (TRSP 13)
    5. The Rebel Speaker Facebook Group
      6. ...more
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      Make Marketing Suck Less for Expertise-Driven Solo BusinessesBy Dr. Michelle Mazur
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