AI isn't a technology you implement on the side. Camilla Agardh, CEO of Siloy and HubSpot's Global Partner of the Year, has built a pan-European platform on a counter-intuitive bet: that scale and human presence aren't in tension—they're the point.

In this episode, Camilla and Sarah dig into what agentic AI looks like in the field right now, why process maturity matters more than company size, and why the partners who win won't be the ones with the best tools. Everyone has the tools. The differentiator is whether you're willing to ask harder questions about how you work—and change the answers.