What does it look like to see your career take off as an artist on Instagram? Is it a sustainable model or has Facebook’s acquisition taken all fun and profitability out the platform? I put all of these questions and a lot more to my guest, Kate Zambrano. 

Kate is a fine artist based in California specializing in realistic portrait art and figurative art, made up mostly of females. Sometimes described as dark art, her work is a personal study of human psychology and complexity. Kate creates melancholic body languages and expressions, capturing the nuanced truth. 

I can’t wait for you to learn from Kate’s unique perspective - I know you’ll find what she has to say is knowledgeable and entertaining!

Putting in the hours 

Sometimes it can take a while to find that medium that you love and there are some artists like Kate who fall head over heels in love with their medium quickly. While Kate enjoys painting, she really comes alive when she uses charcoal. Kate says that charcoal fits her because of her very “Black and white” way of viewing the world. She also loves color and vibrancy, and she loves to express that when she paints but at the end of the day - charcoal is Kate’s one true love. Kate has incorporated some of the skills she developed as a painter into her work with charcoal, and you can tell!

Falling in love with charcoal

Sometimes it can take a while to find that medium that you love and there are some artists like Kate who fall head over heels in love with their medium quickly. While Kate enjoys painting, she really comes alive when she uses charcoal. Kate says that charcoal fits her because of her very “Black and white” way of viewing the world. She also loves color and vibrancy and she loves to express that when she paints but at the end of the day - charcoal is Kate’s one true love. Kate has incorporated some of the skills she developed as a painter into her work with charcoal and you can tell!

Navigating Instagram 

Instagram - do you love it or hate it as an artist? Have been able to grow your audience and deepen your connection to your followers? Kate enjoyed a huge boon to her business and her career as an artist once she began posting on Instagram. Quickly, Kate became quite the force as a popular artist on Instagram - then the bottom fell out.

A year and a half ago, everything changed with Instagram’s algorithm - small businesses that were thriving on the platform started shutting down left and right. Since they reworked the platform, artists like Kate have noticed that their content hasn’t been getting nearly as many likes or engagement as years past. Instagram’s change has had a huge negative impact on Kate and her business. She thought the decline in support was attributed to her skill and ability as an artist. Today, Kate is doing a lot better - she found a new way forward and shifted her view of success. 

Kate’s view of success

What does success look like for Kate today? With all the instant validation of Instagram no longer factoring into her view of success - Kate has had to rethink her personal definition

Do you spend more time thinking about making art than actually making it? Start things you never finish? Make work and then stack it against the wall, facing inward, so you don't have to look at it?

If any of that sounds familiar, I'd love to chat.

Click here: savvypainter.com/survey to tell me what's going on. If it seems like I need more info, I'll reach out to schedule a call.

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