Learn how to revolutionize your trial strategy with the wisdom of Tulsa attorney Ashley Leavitt. Ashley joins me in this episode to discuss virtual focus groups, which are shaping the way lawyers prepare for trial. Our conversation explores the nuanced ways in which these online platforms are not just convenient but also powerful tools for eliciting unguarded insights from participants. 

We talk candidly about the edge virtual groups give – from capturing subtle emotional cues to the ability to analyze reactions and discussions at leisure – ensuring no vital piece of feedback is overlooked. Ashley and I traverse the landscape of legal preparation, sharing personal stories of how virtual focus groups have helped refine court room approach. From the challenge of simplifying complex information to the strategic selection of evidence and the artful use of visuals, we dissect the elements that can make or break a case in the eyes of a jury. We delve into the psychology behind certain words and the unexpected power they wield, revealing how even the title "engineer" can sway perceptions. 

This episode is an essential listen for those eager to adapt and thrive in the ever-evolving arena of trial law. Join us for a session brimming with strategic insights and heartfelt revelations that promise to enhance not only your legal prowess but also your client relationships.

In this episode, you will hear:

• Comparing virtual and in-person focus groups' benefits

• Simplifying complex data and strategic evidence selection for juries

• Impact of terminology and visuals on jury perceptions

• Case study: roof damage claims and virtual focus groups

• Managing client expectations using focus group feedback

• Enhancing legal approach and client relations via online jury analysis

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Supporting Resources:

To learn more about Ashley Leavitt please visit: https://www.kollertriallaw.com/

If you need to reach Ashley for help with a first part insurance claim in Oklahoma, please email her directly at: [email protected]  

Want to learn more inside tips and tricks for focus groups? Sign up for Elizabeth’s monthly email list by visiting: www.larricklawfirm.com/connect

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.