CPG Week by BevNET & Nosh

Turkey Talk, NOSH Live & The Moral Ambiguity of Influencer Marketing


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On this week's episode of the NOSH Podcast, NOSH editor Carol Ortenberg and reporters Lukas Southard and Adrianne DeLuca talk about Thanksgiving traditions and what to expect at NOSH Live. Then the trio dives into influencer disclosures on social media (or the lack thereof) after the FTC warned a group of registered dietitians who were paid to post by industry lobbying groups.

Show Highlights:

1:00 - Thanksgiving is here so the NOSH team talks about holiday traditions at the table, the hierarchy of dish delegation and how to keep it interesting when menu planning.

8:45 - With NOSH Live around the corner, the group runs down all of the great event speakers coming to Marina Del Rey on November 30 and the on-stage discussions that are in store.

13:30 - The team talks about how the FTC's crackdown on influencers promoting the safety of aspartame is representative of the larger problem with influencer marketing and social media-derived medical advice.

About The NOSH Podcast

The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food.

New episodes are released every week. Send us comments and suggestions anytime to [email protected].

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