Live from HCAOA—15 minute conversation with Jennifer Axelrod, with A Place at Home

Highlights:

• Jennifer brings 3 years in home care and 15 years in franchising.
• She began as a franchise business coach at A Place at Home and now leads partnerships and national accounts.
• Home care is personal—her grandmother’s difficult Alzheimer’s journey shaped her “why.”
• Build a culture of recognition from day one, every day.
• Caregivers enter the field with purpose; they stay when they feel valued and supported.
• Tailor the interview and onboarding process to meet caregivers where they are.
• Learn their goals and create personalized career paths.
• Know caregivers personally and professionally; support whole-person wellbeing.
• As you scale, leverage tech to standardize training, recognition, check-ins, and feedback.
• Daily operations often push recognition aside—don't let it slip.
• Many agencies lack feedback loops to truly understand caregiver needs.
• Treat retention and recognition as a core operational pillar and document your process.
• Contact: [email protected].

Sponsors:

• Baba (callbaba.com): AI phone-based co-pilot for seniors to prevent loneliness, create support, and connect them with professionals 
• Paradigm (paradigmseniors.com): Credentialing, billing automation, and revenue cycle management for VA and Medicaid payments
• HomeSight (vantiva.com/homesight): TV-based wellness hub for blended care—video visits, health monitoring, and daily reminders for the family and care team