Most construction companies treat their website like a digital brochure. Big mistake.

Rob Murray from Intrigue Media joins Eric to explain why even $50M buyers do Google contractors—and how a smart, strategic website builds trust and drives real opportunities.

You'll learn how to position your company vertically or horizontally, speak to multiple buyer types, and use short, authentic testimonials that convert. Rob also shares a simple spreadsheet exercise that exposes your most profitable niche—and how to use client interviews to rewrite your homepage in their words.

Turn your website into a growth engine today.

Visit intriguemedia.com Learn more at constructiongenius.comToronto tip from Rob: grab dinner at the CN Tower—the view's unbeatable.

90-Day High-Performance Dashboard

You can't afford to let your people drift.

To drive real performance, you must coach with clarity and purpose.

Use the 90-Day High-Performance Dashboard to:

• Get clear on what matters most.

• Drive focused action and accountability.

• Strengthen trust and deepen relationships.

Success doesn't happen by accident.

It happens when leaders coach with precision and consistency.

Download the 90-Day High-Performance Dashboard here: https://www.constructiongenius.com/high-performance-in-a-new-role

Coach your team toward real results — one conversation at a time.

Resources to Help You Win in Construction

📖 Construction Genius Book – No B.S., practical, hands-on leadership, strategy, sales, and marketing advice for construction companies. Click this link to buy the book on Amazon: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/

🎯 The Shift: Move from Project Builder to People Leader – Master the leadership skills you need to succeed in construction. Click this link to learn more and enroll: https://theshift.constructiongenius.com

☎️ Book a 10-Minute Call with Eric Anderton – If you want to discuss how I can help you coach your leaders, let's connect. Book a 10-minute conversation here: https://10minutes.youcanbook.me

🎧 Subscribe & Share If this episode hit home, share it with your sales team. And don't forget to leave a review—it helps more construction leaders find Construction Genius!