Our guest today, Jeff Brown started his photography career in the defence force which gave him many opportunities. One of which was photographing the queen which of course he used as part of his branding message on his website when he ran his own studio. Today he spends his time helping other photographers grow their business. In today’s episode, we dive deep into branding and websites, and if you are a premium member Jeff gave some really practical advice in the second half to help you improve your website conversion, and stay at the top of Google!

WE COVERED:

• Jeff’s background
• How Jeff spent a £7500 grant to start his photography business
• What is a “brand”
• The importance of an easy-to-navigate website

AND IN THE MEMBERS-ONLY EXTENDED EPISODE:

• How to know what Google is ranking well
• What is EEAT
• The information that keeps people on your site, and actually helps convert them
• Is blogging still essential in 2023
• How to drive organise traffic to our site

MENTIONED LINKS:

Google's White paper

EEAT

The Photographers' Mentor

Members: Listen to the members extended episode in the portal, or, in your favourite podcast player with the private RSS feed.