In this solo episode of The Pet Photographers’ Journal, I’m unpacking a recent negative comment from a troll on one of my Instagram reels about marketing for pet photographers. Instead of letting it get under my skin, I took it as an opportunity to have a real conversation about what marketing actually is, why it matters for your photography business, and why the people who “don’t get it” aren’t the ones you’re speaking to.

We’ll talk about the difference between marketing and selling, why marketing is not about being pushy, and how to market in a way that feels authentic to you and your clients. I’ll also share how I approach marketing in my own business, creating content that builds trust.

If you’ve ever worried that marketing feels “salesy” or been put off by unhelpful opinions online, this episode will help you reframe marketing as something you do for your clients, not to them.

What You’ll Learn in This Episode:

• How to handle unhelpful or negative comments without losing focus
• How to attract the right clients while filtering out the wrong ones
• How to build desire for pet photography
• Practical examples of authentic marketing you can implement right now

I’d love to hear your thoughts on this episode especially if you’ve ever had someone misunderstand what marketing really is. Send me a DM on Instagram or email me at [email protected].

Want to Be Coached Live?

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Connect with Ina

• Instagram: ⁠⁠⁠@inaj.thepetphotoceo⁠⁠⁠
• Mentoring & Coaching for Pet Photographers: ⁠⁠Learn More⁠⁠
• 12-Month Marketing Workshop Waitlist: ⁠⁠Join the Waitlist⁠⁠

💬 Join the Pet Photographers’ Collective

If you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.

Inside, Ina shares:

✨ Practical marketing tips

✨ Business lessons and mindset shifts

✨ Free resources to help you grow

Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it.

Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1