Business transformation expert and author of nine books, George C. Murray, will tell you that most manufacturing turnarounds fail before they even start. And often, it's because leaders ignite fear of change with the wrong language and wrong approach.

In this episode, we’ll unpack what it really takes to revive a struggling operation, from assessing cash flow and margins to building genuine trust and rallying teams behind new goals. You’ll hear why reframing “change” is critical, how open dialogue accelerates results, and which metrics matter most. We’ll also touch on harnessing AI to drive improvements, and why those willing to learn will rise with their organizations.