In today’s express tunnel environment, your point-of-sale system isn’t just how you process transactions—it’s your operational heartbeat. From managing memberships to powering reporting and capturing customer data, it runs the show. But the biggest results appear when your POS connects seamlessly with other systems like license plate recognition, CRM platforms, tunnel controllers, and marketing automation tools. Integrations transform a simple gate scan into a churn alert, a personalized upsell, or a perfectly timed win back offer—without anyone lifting a finger.

In this episode, Kendra Johnson, SVP of Growth at the International Carwash Association, talks with two experts from Rinsed: Braxton McKee, Senior Content Marketing Manager, and Jon Murphy, Team Lead for Car Wash Infrastructure. Together, they break down why POS integrations are non-negotiable, how they influence membership and marketing strategies, and what operators risk if they don’t connect their systems.

What You’ll Learn in This Episode

• What a modern, well-integrated POS system looks like under the hood
• Why integrations are critical for today’s high-volume express washes
• How POS data drives membership marketing and retention strategies
• The difference between a connected POS and a siloed one
• Common mistakes operators make when marketing without POS integration
• The biggest risks operators face if they don’t integrate their tech stack

Episode Highlights

(:30) Meet Braxton McKee, Sr. Content Marketing Manager at Rinsed.

(1:45) Now meet Jon Murphy, Team Lead at Rinsed and learn the unique perspectives he brings to the table.

(2:45) What does a modern, well-connected Point of Sale System look like?

(3:53) How does Braxton position data integration and use?

(5:20) What are some real-time applications for this data?

(7:03) Has it been proven that using data will move the needle on what matters to operators?

(8:03) How does this data interactivity affect the back of the hours? Tunnel controls, 3rd party camera systems and POS.

(9:46) What are the two biggest barriers faced in using data? Layering data and expense.

(11:49) What’s the biggest risk of NOT integrating? 

(12:55) What’s the biggest risk for the mid-tier operator?

(15:20) Look forward to more insights from Rinsed coming soon!

Be sure to join ICA at Roadmap, November 3–4 in Dallas, TX, for two days of learning across Sales, Marketing, HR, and Operations. Registration is open now at carwashroadmap.com.

Listen to full episodes at carwashmagazine.com and subscribe to ICA for timely data, trusted insights, and business intelligence built for the car wash community.