Karla shares how her team collects and prioritizes feedback, ranging from strategic insights to specific usability concerns, to guide the product roadmap. The conversation underscores the iterative process of product development and the role of Minimum Viable Products (MVPs) to ensure the product meets the needs of the accounting community. Karla also highlights the importance of deep customer empathy and the strong partnership between Intuit and the accounting community.

For full show notes, visit firmofthefuture.com