What if turning strategy into real results is less about acting fast and more about learning fast? This conversation will change how you think about strategy.

In this episode, I sit down with Elena Zhukova, Co-Founder of OKR Poland and business analysis practitioner, to explore what strategy actually is—and why so many organizations get it wrong. We cover the misconceptions that derail strategic efforts and talk about how iteration, OKRs, resilience, and deep human skills are essential to strategy work. Elena shares honest lessons learned and some refreshing truths about the messy work of making strategy real.

If you’ve ever wondered how your business analysis skills really show up in strategy work—or why resilience matters more than having the right answer—this episode is full of insights you can start using right away.🎙️Episode Highlights• What strategy really means • Why strategy fails • The power of iteration and learning • OKRs as a tool for strategic experimentation • Lead vs. lag metrics • Human skills at the heart of strategy work • Defining “winning” in meaningful ways • The role of resilience in modern business • Using BA skills to guide executive-level conversations • Culture, behavior, and how organizations sabotage their own strategy🔗 Resources• Connect with Susan on LinkedIn• Connect with Elena on LinkedIn

Business Analysis Live is hosted by Susan Moore, Community Engagement Manager with the International Institute of Business Analysis (IIBA). We talk with business analysis professionals about business analysis topics and answer questions from our live audience. If you enjoyed the episode, don’t forget to hit that Like button, subscribe to the channel, and share it with your friends. Your support helps us keep bringing you great content!The International Institute of Business Analysis (IIBA) is a non-profit professional association serving the field of business analysis. As the global thought leader and voice of the business analysis community, IIBA actively supports the recognition of the profession, and works to maintain global standards for the ongoing development of the practice and certifications.

Learn more at ⁠⁠⁠⁠https://www.iiba.org/#BusinessAnalysis #StrategyExecution #OKRs