Join me as I chat with Cody Schneider, where we go through a comprehensive marketing playbook for founders of "vibe-coded" startups, focusing on paid acquisition strategies that deliver immediate results. He walks through the exact process of setting up Google Ads campaigns with proper keyword targeting and conversion tracking, then explains how to create effective Facebook/Instagram ads using AI-generated content. The emphasis throughout is on testing multiple creative variations and optimizing for actual conversions.

Timestamps:

00:00 - Intro

03:29 - Validate Demand

07:00 - Google Ads Overview

11:43 - Finding Keywords

15:59 - Setting Up Google Ads Campaign

17:16 - Landing page best practices

19:25 - Google Tag Manager Tutorial

24:38 - Why RUN Paid Ads

28:29 - How to structure the funnel

31:04 - Meta Ads Overview

33:26 - Finding Pain Points with Perplexity

34:25 - Writing the script for the Ad

40:34 - Creating AI avatar with HeyGen and ElevenLabs

44:01 - Setting Conversion Tracking for Meta Ads

46:04 - Setting Conversion Tracking for Meta Ads

Key Points:

• Focus on transactional marketing (immediate signups) when starting out rather than long-term strategies like SEO

• Google Ads setup with phrase match keywords and conversion tracking is essential for SaaS products

• Facebook/Instagram ads work differently than search ads - they disrupt users rather than fulfill search intent

• AI avatar videos with compelling hooks perform best for SaaS marketing currently

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LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com 

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

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Cody’s startup: https://www.graphed.com 

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