As more and more protocols compete for marketshare, user acquisition represents one of the most important elements of the GTM strategy. Web3 projects, through their governance tokens, can incentivise users directly to participate in meaningful activities for each protocol, subsidising their revenue generation through vested upside in the project. Turtle Club built the first distribution protocol of Web3, helping its users maximise their rewards they get for meaningful on-chain activities that help bootstrap projects.

Topics covered in this episode:

• Esfandiar’s background
• The evolution of DeFi
• Yield sustainability in DeFi
• DeFi vs. TradFi
• Quantifying risk
• Main blockers for DeFi adoption
• On-chain transparency or privacy?
• What is missing in DeFi?
• Genesis story of Turtle Club
• How Turtle Club users accrue rewards

Episode links:

• Esfandiar Lagevardi on LinkedIn
• Turtle Club on X

Sponsors:

• Gnosis: Gnosis builds decentralized infrastructure for the Ethereum ecosystem, since 2015. This year marks the launch of Gnosis Pay— the world's first Decentralized Payment Network. Get started today at - gnosis.io
• Chorus One: Chorus One is one of the largest node operators worldwide, supporting more than 100,000 delegators, across 45 networks. The recently launched OPUS allows staking up to 8,000 ETH in a single transaction. Enjoy the highest yields and institutional grade security at - chorus.one

This episode is hosted by Brian Fabian Crain.