Bourbon Pursuit

TWiB: Pursuit Launches A New DTC Program - P.Club, Jason Callori Launches Drum Key Spirits, Evan Williams Derby Festival Single Barrel

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It's This Week in Bourbon for February 21st, 2025. Pursuit launches its DTS program P.Club, Jason Callori launches Drum Key Spirits, and Evan Williams will release a Kentucky Derby Festival Single Barrel.

Show Notes:
  • Pursuit Spirits launches P.Club, a customizable whiskey subscription with exclusive releases
  • Frey Ranch partners with the University of Kentucky’s Estate Whiskey Alliance for sustainability
  • Barrel King collaborates with Mash & Drum’s Jason Callori to launch Drum Key Spirits
  • Brother’s Bond Bourbon secures $7.5M in funding to expand in the U.S. and international markets
  • Trump and Modi agree to lower India’s tariffs on Bourbon from 150% to 100%
  • Yellowstone Bourbon surpasses $1M in donations to National Parks Conservation Association
  • Pappy Van Winkle barrel auction skyrockets to $3.1M before bidding restrictions imposed
  • Evan Williams releases 2025 Kentucky Derby Festival bottle with commemorative Pegasus Pin
  • Frey Ranch debuts 100% Barley Whiskey as part of its Single Grain Series at 110 proof
  • A. Smith Bowman Cask Strength Bourbon returns at 139.7 proof, available via lottery
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