This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Twitter Goes Full Twitch (261)


Listen Later

To kick off the show, Joe and Robert detail their "advanced" Clubhouse experience (likes and dislikes) and why it may have legs.

And did you check out the Tom Cruise deepfakes?

Roku buys Nielsen's Advanced Video property, and increases its chances to corner the personalized TV advertising market.

Axios details the ever-increasing amount of gambling properties getting into the content marketing game.

Twitter does a Twitch and plans to launch a "Super Follows" program, which will most likely integrate into Twitter Spaces.

And finally, Facebook launches a huge ad campaign against Apple's privacy restrictions. Can anyone say Philip Morris?

In rants and raves, Joe discusses Wall Street Bets move to decentralization and Kings of Leon's new NFT while Robert rants about Google's privacy bomb.

------

This week's sponsor: Exceed.ai

It is a known, and sad, fact that SaaS companies spend a not-so-small fortune on lead gen. CRMs are clogged with leads that, truth be told, get very little attention, usually in the form of nurture automation, a.k.a. pre-defined email sequence. The result? Few leads are converted and qualified into SQLs. Money spent goes to waste as sales team don't have the capacity to properly qualify leads resulting in cold to lukewarm leads being pushed to sales calls just to 'fill in the quota', so to speak. This time, it's time that's wasted. You know where this is going… there must be a better way... Enter Exceed, intelligent AI that autonomously and automatically nurtures and qualifies leads. Exceed digs into your CRM and starts engaging leads in two-way conversations via email, website chat and text messages. The interactions are wholly conversational and personalized based on user and historical data. Once the AI qualifies a lead it independently books a sales call with the relevant sales rep and – immediately – goes back to qualifying more leads.

https://exceed.ai/

------

Catch past episodes show notes at ThisOldMarketing.site.

...more
View all episodesView all episodes
Download on the App Store

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert RoseBy Joe Pulizzi & Robert Rose

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

166 ratings


More shows like This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

View all
Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,439 Listeners

Content Inc. - The Podcast by Joe Pulizzi

Content Inc. - The Podcast

91 Listeners

The StoryBrand Podcast by StoryBrand.com

The StoryBrand Podcast

1,928 Listeners

The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

The Digital Marketing Podcast

114 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,255 Listeners

2Bobs—with David C. Baker and Blair Enns by David C. Baker and Blair Enns

2Bobs—with David C. Baker and Blair Enns

260 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

85 Listeners

Nudge by Phill Agnew

Nudge

179 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

351 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

189 Listeners

Marketing Made Simple by StoryBrand.com

Marketing Made Simple

291 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

358 Listeners

AI Hustle: Make Money from AI and ChatGPT, Midjourney, NVIDIA, Anthropic, OpenAI by Jaeden Schafer and Jamie McCauley

AI Hustle: Make Money from AI and ChatGPT, Midjourney, NVIDIA, Anthropic, OpenAI

176 Listeners

The Next Wave - AI and The Future of Technology by Mindstream (Hubspot Media)

The Next Wave - AI and The Future of Technology

61 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

85 Listeners