Commercial and technical debt are twins: when your product is mispriced, your engineering investment is out of whack too. Listen to this episode of Troubleshooting Agile to learn how you can build product plans that scale, with special guest Ulrik Lehrskov-Schmidt.

Links:

- Ulrik’s book The Pricing Roadmap: https://www.amazon.co.uk/Pricing-Roadmap-Design-Models-Customers/dp/1544536305/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1682577248&sr=8-2

- Ulrik’s website: willingnesstopay.com

- Ulrik’s YouTube channel https://www.youtube.com/@SaaSPricing

- Unselling episode link: https://soundcloud.com/troubleshootingagile/unselling-your-software

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About Your Hosts

Squirrel and Jeffrey first met while working together at TIM group in 2013. A decade later, they remain united in their passion for growing organisations through better conversations.

Squirrel is an advisor, author, keynote speaker, coach, and consultant, helping companies of all sizes make huge, profitable improvements in their culture, skills, and processes.

You can find out more about his work here: https://douglassquirrel.com/index.html

Jeffrey is Vice President of Engineering at ION Analytics, Organiser at CITCON, the Continuous Integration and Testing Conference, author and speaker.

You can connect with him here:

https://www.linkedin.com/in/jfredrick/