This is episode 2 of our 6 part Ultimate Hiring Funnel series.

Remember we walked you through how to build the all-important Ideal Candidate Profile so hopefully now you've got at least a bit of an idea how to break down a role, reverse engineer that avatar, and really think through the type of person you want to hire.

Now the question is how do we use that profile to write an engaging posting that top-quality applicants can't help but click on (and apply to).

So to do that we're joined by our amazing guest Josieanne Gaudette of crew HR who you should remember from last week's awesome episode.

We're going to break down a super easy-to-follow framework that will have you writing compelling job postings that attract the best candidate. And don't worry, you don't need to be a Wordsmith to do this.

Josianne also takes us through the all-important do's and don'ts and then how to evaluate your job postings on the scale from amateur to world-class.

Some other episode highlights include:

- The difference between a job posting and a job description.

- What needs to be in a headline to stand out in today’s competitive market.

- How to write a job ad that gets a high performer excited to work at your company.

- The 8 Part proven framework of a winning job ad.

- The best way to visually layout your job ad.

- Some of the best and worst practices when creating job ads.

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