Lulu Cheng Meservey is the leading voice in the new age of PR and comms and is the founder of Rostra, an advisory firm helping founders go direct.

Lulu has been a trusted voice for founders like Palmer Luckey at Anduril, Eric Glyman at Ramp, and Brian Armstrong at Coinbase. She previously ran corporate affairs and communications for Activision Blizzard and was the head of comms for Substack.

Lulu writes an acclaimed newsletter called Flack, where she proposes her new playbook for communications and shares tactical advice for how to help win over the people who matter, without wasting time or inducing cringe.

A few memorable moments:

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Timestamps:

(0:00) Intro

(0:50) Comms having a moment

(3:43) Breaking through the noise

(6:30) What makes a great story

(9:58) Creating story arcs

(17:29) Flow and stock

(20:29) All press is good press

(23:25) Leaning into authenticity

(28:10) Word choice

(35:09) Impact on recruiting

(42:48) The business of comms

(45:48) Comms predictions

(48:18) Tech & media relationship

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More on Lulu:

https://x.com/lulumeservey

https://www.getflack.com/

https://rostra.co/

More on Jack:

https://www.altcap.com/

https://x.com/jaltma

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https://linktr.ee/uncappedpod

Email: [email protected]