CoinDesk Podcast Network

UNCHAINED: How Crypto Tokens Get Launched and How That's Evolved Over Time

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Leaders from Flowdesk, a market maker doing billions in volume, reveal the complexities of token launches and crypto OTC markets.


In this episode, Reed Werbitt, US CEO of Flowdesk, and Hanson Birringer, Head of US OTC Sales, delve into the intricacies of launching a token and the evolving landscape of over-the-counter markets. They discuss what factors teams should consider when choosing market makers and exchanges, how the launch of bitcoin and ether ETFs has impacted the markets, and the role of points systems in attracting users to tokens. The conversation also covers the challenges faced by Bitcoin miners amid recent market developments and the opportunities presented by solving fragmentation.

Show highlights:

  • Reed’s and Hanson’s backgrounds and what Flowdesk aims to do
  • How market makers work with token issuers
  • How a token issuer decides where to launch their tokens and what market maker to choose 
  • Why Binance and OKX are the most desirable exchanges on which to list a token
  • Whether the crypto markets have changed with the launch of spot ETFs
  • The ideal ways to launch a token, and why it’s important to analyze the type of token 
  • How points systems have affected the go-to-market strategies
  • How the low float/high FDV coins have affected whether Flowdesk engages with a new project
  • The benefits of OTC trading and how crypto OTC differs from TradFi OTC
  • The challenge of having multiple banking relationships
  • How this year’s developments, such as the ETFs and Trump’s promises, have changed the landscape for Flowdesk
  • Why solving fragmentation is the next big opportunity, according to Hanson
  • Whether the result of the U.S. elections will affect Flowdesk’s business
  • How the halving and bitcoin ETFs have affected miners
  • The significant differences between the prices of locked tokens vs. their market price


    • Visit our website for breaking news, analysis, op-eds, articles to learn about crypto, and much more: unchainedcrypto.com

    Thank you to our sponsors!

    • Polkadot
    • Token 2049
    • Mantle


      • Guests:

      • Reed Werbitt, US CEO of Flowdesk and 
      • Hanson Birringer, Head of OTC Sales of Flowdesk


        • Unchained Podcast is Produced by Laura Shin Media, LLC. Distributed by CoinDesk.

        See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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