Unchained

Unconfirmed: How Another NFT Trend, .eth Names, Has Attracted the Likes of Budweiser - Ep.267

08.27.2021 - By Laura ShinPlay

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Nick Johnson, lead developer at the Ethereum Name Service (ENS), talks about making Ethereum human-readable, why Budweiser purchased an NFT, how purchasing an ENS works, and more. Show highlights:

what ENS does and why it is important

why Budweiser bought “beer.eth”

how ENS names can be used to make Ethereum easier to use

what business use cases ENS names make possible

what made Nick want to create a naming service on Ethereum

how people are using their ENS names

why people are purchasing ENS names

what privacy issues arise from people attaching their name to an ETH address

what happens when Ethereum addresses get spammed with unwanted tokens

how to buy an ENS name and how much it costs

how ENS handles squatters

what happens when you lose access to an address holding an ENS name

how ENS is integrating normal domains (ex: “.com”) to Ethereum

what ENS has planned for L2 launches

 

Thank you to our sponsors!

Crypto.com: https://crypto.onelink.me/J9Lg/unconfirmedcardearnfeb2021 

Polymarket: https://polymarket.com 

Sorare: https://sorare.com   

 

Episode Links: 

 

Nick Johnson

Twitter: https://twitter.com/nicksdjohnson

Website: http://blog.notdot.net/ 

Ethereum Domain Service

Twitter: https://twitter.com/ensdomains

Website: https://app.ens.domains/ 

 

Miscellaneous links

Budweiser ENS purchase: https://decrypt.co/79397/from-visa-to-budweiser-big-brands-are-taking-nfts-seriously

Unwanted tokens being sent to addresses

https://decrypt.co/79406/budweiser-dick-pic-nft-ethereum-wallet 

https://www.coindesk.com/markets/2021/05/12/vitaliks-regift-of-unsolicited-doge-knockoffs-sends-memecoin-prices-plunging/ 

DNS (.com) integration with ENS: https://twitter.com/ensdomains/status/1430933399745798155 

 

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