Many people take their marketing strategies for granted, and thus continue using old, ineffective techniques. Setting aside tactics that do not work in favor of unconventional PR strategies is always recommended. However, most businesses are afraid to get out of their comfort zones. Michael Zipursky is joined by Darian Kovacs, who shares the incredible story of starting Jelly Digital Marketing & PR Agency. He looks back on how they grew from a small venture in his basement to a successful company by embracing unique and unexpected advertising stunts. From giving away actual jelly jars to going beyond social media networks, Darian breaks down everything that made their agency a marketing success.

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