In this final episode of our Prosper series, Joe is joined by Sreenath Reddy from Intentwise to discuss the key benefits and use cases of Amazon Marketing Cloud (AMC).AMC allows advertisers to gain extremely granular, event-level, and shopper-level data that can be used to better understand customer interactions with ads on a deeper level. Some of the key items discussed in today's episode include:<ul><li>How AMC can help overcome limitations of last-touch attribution</li><li>The benefits of using AMC to better understand customer interactions to various ad strategies.</li><li>AMC reporting  </li></ul> And much more!Connect with Sreenath: https://www.linkedin.com/in/sreenathkreddy/

In this final episode of our Prosper series, Joe is joined by Sreenath Reddy from Intentwise to discuss the key benefits and use cases of Amazon Marketing Cloud (AMC). AMC allows advertisers to gain extremely granular, event-level, and shopper-level data that can be used to better understand customer interactions with ads on a deeper level. Some of the key items discussed in today's episode include:How AMC can help overcome limitations of last-touch attributionThe benefits of using AMC to better understand customer interactions to various ad strategies.AMC reporting And much more! Connect with Sreenath: https://www.linkedin.com/in/sreenathkreddy/

In this final episode of our Prosper series, Joe is joined by Sreenath Reddy from Intentwise to discuss the key benefits and use cases of Amazon Marketing Cloud (AMC).AMC allows advertisers to gain extremely granular, event-level, and shopper-level data that can be used to better understand customer interactions with ads on a deeper level. Some of the key items discussed in today's episode include:<ul><li>How AMC can help overcome limitations of last-touch attribution</li><li>The benefits of using AMC to better understand customer interactions to various ad strategies.</li><li>AMC reporting&nbsp;&nbsp;</li></ul> And much more!Connect with Sreenath: https://www.linkedin.com/in/sreenathkreddy/

Uncovering the Benefits of Amazon Marketing Cloud w/ Sreenath Reddy

The Ad Project is your ultimate guide to conquering the world of digital advertising and retail media. While we specialize in unravelling the complexities of Amazon advertising, we explore the entire retail media landscape, providing you with comprehensive insights that empower you to excel in the rapidly evolving e-commerce industry. 

Our expert guests bring a wealth of knowledge to the table, ensuring you're equipped with the latest strategies and tactics to thrive in the highly competitive digital marketing space. What sets us apart is our holistic approach, offering a deep dive into Amazon advertising while also exploring the broader retail media ecosystem and offering practical, actionable advice that you can implement immediately to improve your strategy. 

Whether you're a seasoned advertiser or just getting started, The Ad Project is your trusted resource for staying ahead of the game, driving results, and achieving success across multiple platforms.

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The Ad Project is your ultimate guide to conquering the world of digital advertising and retail media. While we specialize in unravelling the complexities of Amazon advertising, we explore the entire retail media landscape, providing you with comprehensive insights that empower you to excel in the rapidly evolving e-commerce industry. Our expert guests bring a wealth of knowledge to the table, ensuring you're equipped with the latest strategies and tactics to thrive in the highly competitive digital marketing space. What sets us apart is our holistic approach, offering a deep dive into Amazon advertising while also exploring the broader retail media ecosystem and offering practical, actionable advice that you can implement immediately to improve your strategy. Whether you're a seasoned advertiser or just getting started, The Ad Project is your trusted resource for staying ahead of the game, driving results, and achieving success across multiple platforms.

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Uncovering the Benefits of Amazon Marketing Cloud w/ Sreenath Reddy

Uncovering the Benefits of Amazon Marketing Cloud w/ Sreenath Reddy

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