Join us on the podcast this week where we uncover the world of content design with Erica Jorgensen, seasoned content designer at Chewy and author of 'Strategic Content Design Tools and Research Techniques for Better UX'.  Erica  walks us through her professional journey and how she fell into the realm of content strategy.  She enlightens us on the significance of using quantitative research in understanding why words work or not, and how different businesses can reap enormous benefits from a content designer.

Our chat with Erica takes an intriguing turn as we dig into the kinship between content design and user experience. She opens up about the importance of quality content as an engineering issue, and when it's prime time to make the case for hiring a content designer early in a project

Featured Links: Follow Erica on LinkedIn and Twitter | Erica's website | Buy Erica's book 'Strategic Content Design - Tools and Research Techniques for Better UX' | The Content Design Manifesto | Screaming Frog SEO Spider

Our #mtpcon San Francisco 2023 Keynote Kit brings you all of the insights from our San Francisco keynote talks plus additional helpful discussion points and thought starters so you can easily translate the insights into actions – perfect for making effective improvements to your role, team, and product. Sign up now.

Our Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.

Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.