In business, the idea that more is better often leads companies to engage in an endless race to add more features while losing sight of what truly matters to their users.

Consider the iconic success of the iPod. By excelling at one thing, done exceptionally well, it attracted legions of unwaveringly loyal fans. 

This same philosophy is why the team at 37signals consistently aims for simplicity, recognizing it as the secret sauce for creating unforgettable products.

In this episode, Jason Fried and David Heinemeier Hansson sit down with Kimberly Rhodes to discuss the art of "underdoing" the competition as outlined in their book "Rework." 

From Basecamp's high-level simplicity to the disruptive potential of their new product line, "ONCE," the conversation explores the success of products that have rewritten the rules through simplicity, focusing on the small details that elevate products to greatness.

Check out the full video episode on YouTube

Key Takeaways: 

• Simplicity is the key to crafting unforgettable products. Why prioritizing value at the simpler end leads to success.
• Mere imitation without significant differences leads to failure—why challenging industry giants like Gmail requires radical differentiation AND originality.  
• Small details = big impact. Learn from Tesla's success, where even seemingly insignificant details contribute to a unique user experience.
• Explore how 37signals is poised to offer radically simplified versions of existing products at better prices under the "ONCE" umbrella. 

Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X (formerly known as Twitter).

If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode. 

Links and Resources:

Rework book

Books by 37signals

37signals Introduces ONCE | REWORK 

Introducing ONCE

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant 

Sign up for a 30-day free trial at Basecamp.com

HEY World | HEY 

The REWORK podcast

The 37signals Dev Blog

37signals on YouTube

The Rework Podcast on YouTube

@37signals on X 

37signals on LinkedIn