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Substack is its own world, unlike any other platform. What works on Medium or wherever doesn’t work on here.

This session is how you begin the process of growing your Substack. Understand the platform and your purpose—your why.

Too often people get on Substack and just start writing and publishing. You have to know your purpose and your goals to set up or remodel your Substack the right way.

In this session, you’re going to understand what Substack really is.

You’ll get an overview of Substack and we’ll touch on key features and tools

I’m going to give you examples of successful Substacks and approaches.

You’ll also set or decide your goal for being on Substack.

Finally, you're going to define your newsletter’s purpose and audience.

I bring you all my insider information and everything I’ve learned working with hundreds of writers, being behind their dashboards, and seeing what you need to do to set up your Substack to grow.

In this video:

01:12 Understanding the Nature of Substack

01:54 The Trust Factor in Substack

02:16 Substack's Business Model

03:17 Substack's Versatility

04:03 Substack as a Personal Media Platform

04:18 Navigating Key Features and Tools

05:18 Substack's Backend and Subscription Management

05:52 Customizing Your Substack

06:29 Substack's Analytics and Email Delivery

07:02 Promoting Your Substack

07:17 The Authenticity of Substack

07:28 Monetizing Your Substack

07:38 Mobile Optimization on Substack

07:47 Exploring Successful Substack Approaches