I love to see anyone have a go, and I feel for the founders of instant grocery startups. Groceries-in-fifteen-minutes brand Voly is slashing staff and seems in deep trouble. Send is gone. Milk Run soldiers on, with bigger, richer investors.
It’s a business model that seems to have cherry-picked all the worst, hardest, most expensive elements of running a business, and combined them into a massive bag of dicks. Not for their customers, but for themselves.