Our episode today focuses on a company’s purpose and why it matters for sustainability. A company’s purpose matters now more than ever, and social purpose and social impacts have taken a front seat these days as COVID-19 changes the landscape for all economies.

Our guests today are experts in creating purpose statements and leading companies on the journey to find their purpose. Cathy Carlisi, President-America, Ashley Grice, CEO, are with BrightHouse, part of the Boston Consulting Group. They've helped many companies, including BMO, to develop a purpose strategy and drive it towards sustainability outcomes. They discuss what a discovery process for purpose looks like, how culture, business strategy and brand alignment are needed for executing purpose well and who should be involved. We also discuss how purpose and ESG are linked and how getting uncomfortable is necessary to discover purpose.