Unemployed And Successful: Build A Personal Brand So Strong You Never Have To Work For Anyone Again

Unemployed And Successful: Build A Personal Brand So Strong You Never Have To Work For Anyone Again

By Lyssa ScottBusinessEntrepreneurship
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Unemployed And Successful: Build A Personal Brand So Strong You Never Have To Work For Anyone Again episodes

  • 182 | At night, I talk to the sky and I laugh: An Interview With Mindset Coach “Muscle Bill” aka Bill Elliott

    In today’s episode, Bill and I go through how his history genetic high cholesterol as a child impacting his mentality on life, how you have to earn your stripes as a coach over & over again through radical embodiment, the compound effect showing up in your everyday life, and making a decision to be your best self. 


    TIME STAMPS:

    0-1:30: Open

    1:30-4: Reflecting on highs & lows of 2023

    4-9:30: Bill’s history with genetic high cholesterol 

    9:30-12: Going against the grain 

    12-15:30: Navigating the weight of embodiment 

    15:30-18: What Bill is excited for professionally 

    18-20: Earning your stripes over & over again 

    20-23: Doing your best to raise the vibration 

    23-24:30: Helping people be 1% better as a coach 

    24:30-26:30: How Bill serves his clients

    26:30-29: The compound effect

    29-32: Bill’s mindset through his creative process

    32-34:30: How Bill recharges

    34:30-35:30: Non negotiables

    35:30-39: Over-contemplation vs. deciding once

    39-42: Playing guitar in a metal band

    42-43: Closing 


    Connect with Bill on IG! @musclebillcoaching

    45 min
  • 181 | My Biggest Tax Write-offs & Secrets For Travel Write-offs

    In today’s episode, I go over what tax write off’s are and how I do them! 


    TIME STAMPS:

    0-1: Discipline 90 challenge

    1-2: what are tax write offs?

    2-2:30: happy new year!

    2:30-3:15: my biggest tax write off this year: a mentorship

    3:15-4: writing off personal coaching 

    4-4:15: writing off subcontractors 

    4:15-6:45: writing off airbnbs, flights, mileage, 50% of food while traveling 

    6:45-7: writing off client gifts

    7-8: writing off my personal stylist 

    8-8:30: keeping receipts

    8:30-9:20: closing 


    To learn more about Maximum Potency’s new offer + be the first in on the details, click here: https://maximumpotencyc2c.showit.site/

    11 min
  • 180 | 15 Things To Prioritize To Hit $15-20k Cash Months in Your Business in 2024!

    I know so many of you are looking to scale up from those $5-10k months into the coveted $15-20k months, so today's episode is the 15 steps you need to take to get there. If you're ready for a clear cut plan, this is for you!


    TIME STAMPS:

    0-2:30: Disciple 90 & Concept to Clients Details 

    2:30-3:30: It’s possible for you 

    3:30-4: Understand MRR: Monthly Reoccurring Revenue 

    4-5: Have a complete offer suite (one low, mid, and high ticket) & a rotating sales plan throughout the year

    5-6: Create your launch calendar to know what to launch & promote when AND know your KPIs: Key Performance Indicators

    6-6:50: Create multiple freebies that funnel into each of your offers & rotate through them throughout the year 

    6:50-8: Have a price increase strategy to make $20K from 4-5 clients

    8-8:45: Growing & nurturing your email list with simple friendly emails 

    8:45-9:30: Create your CEO calendar & master your time 

    9:30-10: Schedule time for personal growth 

    10-10:30: Build a small team 

    10:30-11:30: Have an effective funnel for each offer to get hot leads

    11:30-12: Upgrade your branding to position yourself as an authority

    12-12:30: Build a team of affiliates 

    12:30-14: Know your KPIs inside & out

    14-14:45: Develop a visibility initiative & get in front of new faces 

    14:45-15: Spend time in the public eye & network

    15-15:45: Elevate brand with merch

    15:45-16:49: Closing

    19 min
  • 179 | a day in the life of a successful, multi-passionate online coach (hour by hour breakdown)

    In today’s episode, I’ll be sharing an hour-by-hour breakdown of a day in the life for me right now. You can be a fly-on-the-wall and hear what goes into my business at this stage. I’m running three companies and fully self-employed. I do multiple six figures in my business right now. My days don’t look like they used to in a lot of ways, but in some ways, they do.


    TIME STAMPS:

    0-1: What Maximum Potency is all about 

    1-4:30: A typical Monday morning & the Rip On Life Manifesto

    4:30-5:15: Morning gym routine & getting ready for the day

    5:15-6:30: Starting my work day: funnel work, content creation, and group coaching 

    6:30-7:30: Lunch break & dive back into work: film, IG stories, voxer support, group coaching, DMs connection

    7:30-8:30: Evening routine: unplug, clean house, make dinner, call the people I love, run errands, mobility, red light therapy, set out outfit for tomorrow 
    Get all the details + apply below: www.maximumpotency.co/c2c

    11 min
  • 178 | The Psychology of Pricing: How Your Price Tag Affects Your Potential Client’s Perception of Your Brand

    In todays episode, we go over the psychology of pricing, how your price tag affects your potential clients perception of your brand, price anchoring, why we need testimonials, and how to overcome price resistance. We also share all of Maximum Potency’s 12 days of Christmas deals!


    TIME STAMPS:

    0-8: 12 days of Christmas Maximum Potency deals

    8-9:30: The power of perception + being a powerful authority 

    9:30-11: Having a specific price 

    11-11:30: Tiers for empowerment & customization 

    11:30-12: price anchoring 

    12-12:15: value vs investment 

    12:15-13:15: Branding

    13:15-13:45: Case studies & testimonials 

    13:45-15:50: Making your pricing accessible + handling objections 


    To explore a funnel, website, or brand kit + hear more, go ahead and book a call here: https://calendly.com/maximumpotency/vision-and-possibility

    18 min
  • 177 | Contracts, Legalities and Playing By The Rules with Maria Ollis, Owner Of The Legal Apothecary

    In today's episode, Maria, a lawyer for healers & coaches, and I get into the nitty gritty of copyrights, trademarks, how you could get sued, why you need a contract, terms and conditions to definitely include in your contract, order of operations of signing on a new client ethically and legally, and everything in between!

    Maria Spear Ollis is a lawyer, YouTuber, amateur herbalist, ex-opera singer, and 2x boy mom. Her law practice, The Legal Apothecary, focuses on bringing peace of mind to coaches, healers, content creators and experts when it comes to protecting their branding, creative content, relationships, and doing business online legally. 

    TIME STAMPS:

    0-1: Intro

    1-3:30: How Maria became a lawyer 

    3:30-4:30: Why you need contracts & policies in place

    4:30-7: Copyright vs Trademark 

    7-8:30: How to Trademark your brand

    8:30-12:15: Contracts & mindset 

    12:15-14: When clients ghost on paying you & you don’t have a contract 

    14-15: Using royalty free images 

    15-17: Creating courses legally  

    17-18: Master resale rights: is it a pyramid scheme?

    18-20:40: User Generated Content 

    20:40-22: Master resale rights going viral in 2023

    22-25: Maria’s opinion on what you need to have in order to do master resale rights & certification programs 

    25-27: Having a contract with terms and conditions to protect you AND your client

    27-34: Ethical order of operations between sales calls, signing on, contracts & terms and conditions

    34-37: Staying safe on social media between music on reels & ads

    37-38:35: Where to find & how to work with Maria



    GRAB YOUR FREEBIE (first 10) -- https://www.spear-ip.com/podcast/lyssa

    https://www.instagram.com/heysomaria

    40 min
  • 175 | 4x Biz Owner And Adventurer Courtney Burton On Multi-passionate Entrepreneurship & Working Alongside Your Person

    In today's episode, Courtney & I riff on chasing freedom even when you doubt yourself, learning how to stay regulated WHILE hustling for your dreams, crafting your lifestyle by design, and living life outside & on the road.


    TIME STAMPS:

    0-5: Chasing challenge over easy 

    5-14: Courtney’s intro & story with real estate and business

    14-15: Sedona retreat 

    15-18: Seeing past network marketing & having multiple streams of income

    18-21: Building & owning an online course

    21-22: The be-do-have mentality of embodiment 

    22-26: Day to day of owning multiple seasonal businesses 

    26-27: Giving creative birth 

    27-28: Handling family objections as an entrepreneur

    28-30: Regulated & fulfilling hustle

    30-33: Being in business with your partner 

    33-35: Starting a paddle board brick & mortar business

    35-37: Starting an online business to gain freedom

    37-42: Setting income producing activities & boundaries in business

    42-43: Being the long distance entrepreneurial daughter 

    43-47: Lifestyle design


    Follow Courtney on social: @courtneylynnburton

    49 min
  • 174 | EVERYTHING Maximum Potency Does To Generate Leads - Hint: NO PAID ADS!

    ready to grow your business, but need more leads?

    here's how we get 'em:

    1. Having a lot of organic DM conversations & knowing EXACTLY what to say
    2. How to track your all of your leads to stay on top of your follow ups
    3. Letting your freak flag fly by hosting a podcast 
    4. Going on other’s podcast as an authority in front of a new audience
    5. Growing your IG followers with your ideal audience through an outreach software 
    6. Having an appropriate funnel for all of your offers
    7. Capturing emails with StanStore
    8. Rotating through strategic freebies to grow problem awareness 
    9. Going to events where your ideal clients would be
    10. Offering referral bonuses to clients, friends and family.
    11. TIME STAMPS:

      0-3: Black Friday sale details 

      3-4: Generating leads

      4-5:30: Quality conversations in the DMs

      5:30-7:30: Tracking your leads

      7:30-9: Hosting a podcast

      9-10:30: Getting on other’s podcasts

      10:30-13:30: Leveraging software for IG growth 

      13:30-15: Appropriate funnels for all of your offers

      15-15:45: Utilizing stanstore

      15:45-18: Strategic freebie 

      18-20:30: Going to events

      20:30-: Referral bonuses 


      Black Friday details:

      apply for C2C: www.maximumpotency.co/c2c

      apply for 24HBB: www.maximumpotency.co/

      apply for 1:1 coaching: 2 spots open!! https://jv36lqef72w.typeform.com/to/ugKvHBKc

      stan store promo code: https://www.stan.store/?ref=maximumpotency&utm_source=stan-store-link&utm_medium=redirect&utm_campaign=storefront

      24 min
    12. 173 | Why You MUST Have A Proven System For Client Results To Create Long Term Success In Your Coaching Practice

      In this weeks episode, we go through why you MUST have a proven system to get your clients success, how to actually "prove" your system, and how standard operating procedures take you from good to great!


      TIME STAMPS:

      0-1: Intro

      1-2: Black Friday sale details 

      2-3: Why you must have a proven system for getting your clients success 

      3-3:30: What makes up a proven system

      3:30-7: Standard operating procedures = your recipe for success

      7-8:30: Why we may not have a SOP: we’re still learning, our niche is unclear, or we don’t know what we’re doing.

      8:30-10: How & why to “prove” your process

      10-12: Having a clear transformation 

      12-13: Sales calls, funnels, freebies, and landing pages without a proven process 

      13-15: Ways to grow with Maximum Potency 


      P.S - Black Friday sale is NOV 15-22, 2023! Stay tuned!

      17 min
    13. 172 | REPLAY | ON THE DAILY POD | Danielle McCleery, Wealth Energetics & Human Design Experrt

      Who is danielle? A wealth energetics + quantum business coach, host of On The Daily Podcast, multi 6-figure entreprenuer, and co-founder and president of HypeU Media. Danielle is a master of human design and creating aligned businesses.


      She helps coaches and entreprenuers dive deep into personal healing, spiritual development, and find their full body F*CK yes.

      Trained in human design, trauma healing, astrology, reiki, meditation, and wealth energetics.


      Tune in and hear these two ex-corporate gals go in about offerings, sales, and more.


      TIME STAMPS:

      0-3: Intro

      3-6:30: Lyss’s coaching journey 

      6:30-8:When the market is saturated

      8-11: How Lyss got into funnel

      11-15: Why mentorship should be long-term from a central nervous system perspective 

      15-21:30: Grounded decision making as a manifesting generator/emotion authority

      21:30-23: Attracting grounding clients

      23-25:30: Living in divine truth & financial abundance 

      25-28: Striving for more without a scarcity mindset

      28-36: MRR & money management 

      36-44: Full authentic expression online 

      44-47: Going against societies stereotypes 

      47-51:30: Being fluid & evolving human consciousness 

      51:30-23:30: Closing


      Connect with Danielle: https://www.instagram.com/danielle_onthedaily/

      Danielle's podcast: https://www.instagram.com/onthedailypod/


      54 min

    About Unemployed And Successful: Build A Personal Brand So Strong You Never Have To Work For Anyone Again

    From the publisher's feed

    Hosted by Lyssa Scott, this podcast dives into content strategy, brand-building, and marketing strategies—so you can turn your skills, gifts, and passions into a thriving, lucrative,…