Unemployed And Successful: Build A Personal Brand So Strong You Never Have To Work For Anyone Again

How you can work less but make more: Today we unpack 8 ways to be more efficient + effective...

but first,

Special Announcement: I'm hosting a sales & business bootcamp for 5-10 qualified coaches. I will be hand selecting those of you who I think really "have the sauce," This is not for the average person. This is for those of you who want to see massive growth. It's fully free. You pay with your time + energy. DM me this emoji if you're interested: 💥

-

8 WAYS TO WORK LESS + MAKE MORE:

1 | Time Blocking — I spend about zero minutes per day wondering what I’m supposed to be working on. If you don’t have a color coded, hour by hour calendar, which shows you not just what to do each day, but how long those tasks will take, and how much flexibility you have… it’s time.

My system is simple.

2 | Outsourcing tasks…

you’ve probably heard this talked about before, and if you’re anything like me, you’ve convinced yourself that you’re not far enough in your business to outsource. that you really can handle it. that no, asking for help is a sign of weakness, and really, i got this.

sister, let me stop you right there. if you’re saying those things, you’re convincing yourself + if you’re convincing, that probably means something else is true.

it’s time to audit how you’re spending your time.

outsource the lowest paying hours.

3 | prioritizing quality AND quantity and not half-assing it

we know that POSTING, ENGAGING, SENDING DMs, ATTENDING DISCOVERY & SALES CALLS… all generate cash. They deserve your energy + best effort

we end up doing MORE work when we half-ass things.

4 | my DM software

Here is the flood your calendar course: https://stan.store/maximumpotency/p/flood-your-calendar-course-get-hot-leads

DM me the word 'Zac' if you want the details for the software

5 | get intentional

if you dont know where you’re going, any road will get you there.

knowing whats important + whats not in this season is HUGE.

theres a giant gap between busy and effective.

we’re going for effective here fam.

figure out what is a driver;

what drives income?

prioritize that stuff.

6 | switching from purely 1:1 to 1 to many focus.

serving group clients rather than all 1:1s, has freed me up from being on zoom 30 hours a week + gotten it down to ~12 zoom calls/week.

7 | creating a cirriculum that serves my clients while i play

they have their roadmap.

8 | seep.

yeah. this might sound weird. but tired lyssa = slow lyssa and getting that extra hour of sleep keeps me efficient and sharp so that again, my work is more potent and faster.

don't forget to dm me if you're interested in the sales bootcamp and would like to be considered.

On todays episode, GMK & I go through 

Connect with GMK on Instagram: https://www.instagram.com/gm_k

If you enjoyed todays episode, please leave us a review on Apple Podcasts!

Learn More About The Flood Your Calendar Course To Make 6-figures From Instagram & Leverage Our Lead Gen Software: ⁠https://stan.store/maximumpotency/p/flood-your-calendar-course-get-hot-leads⁠ 

Connect with Lyssa: https://www.instagram.com/maximumpotency

DMs are always open. | @maximumpotency

What’s up fam! We are BACK for Episode 159! Today we dive in to some things you can do to increase your conversions; leave no stone unturned, and commit to excellence in your business.

First things first, go back to your idea client.

GENERAL PRACTICES

Remember, understanding your ideal client + CONNECTING with them is key. Keep rippin’ on life! See you in next weeks episode on clear-decision making + priorities with my good friend and client, GMK.

DMs are always open, @maximumpotency

On todays episode, Scarlett - the biz hippie abundance coach - & I go through how she shifted out of the masculine overachiever paradigm by going through her own dark night of the soul, learning to trust herself & her decisions, investing in aligned mentorships & retreats, and somatically tapping into her feminine energy to integrate all parts of herself.

Connect with Scarlett on Instagram: https://www.instagram.com/thebizhippie

Learn More About The Flood Your Calendar Course To Make 6-figures From Instagram & Leverage Our Lead Gen Software: https://stan.store/maximumpotency/p/flood-your-calendar-course-get-hot-leads

Connect with Lyssa: https://www.instagram.com/maximumpotency

DMs are always open. | @maximumpotency

in today's episode, we'll be diving into the topic of LAUNCHING.

FIRST OFF: what is launching?

Launching, in the context of online coaching, refers to the process of introducing and promoting a new coaching program, course, service, or product to your audience.

This is where we want to create buzz, generate excitement, and of course, drive sales to your offering to attract and convert those potential clients that have been hanging out on your page.

This is typically a “doors open” and “doors close” type of thing, as opposed to rolling enrollment. We want to make a BIG DEAL + see that cash-injection and influx of clients into our business.

LAUNCH PHASES:

The launch sequence usually involves a pre-launch phase, which I call the TEASER period — where we tease + build anticipation.

The actual launch — where we have the doors open, enrollment + sales calls are happening, and it’s “all hands on deck” type of vibes. This is where you might be working longer days, pumping out more content, and getting on way more calls than usual…

& then our post-launch or wind-down phase, where we sell a smaller offer (downsell) or do one last round of follow up.

After our launch, and no one normally talks about this, we want to make sure we have lots of lifestyle content; easy-to-consume content, and showing up as more of a friend/bestie than a salesperson.

If you sell to your audience too much, they tend to tune out, so these periods of focusing on storytelling, engagement, and being a real human, are super important!

RECOMMENDED LAUNCH LENGTH: 2-3 weeks of active enrollment; so a full launch cycle would be 3-4 weeks.

PREP: I personally have written an entire launch plan in one (14 hour) day, but I don’t recommend it. I think taking 2-3 weeks to prepare and write all your content ahead of time is super smart. Give yourself a breather between prep + actual launch, do some self-care, and come to that launch READY.

Before you write your launch, make sure these are crystal clear:

[ ] your exact target audience, clear as day, you should be able to talk about him/her for 3 minutes without stopping.

[ ] clarity on exactly what your coaching delivers, how it solves your IC’s problem, and why it’s unique.

If those two are at all shaky, you need to go back to market research.

Also, get clear on sales goals:

So the TEASER PERIOD…

We want to make 1-2 posts and 2-3 days on stories where we talk about the fact that we are opening up spots, who it’s for, etc.

First 1/3:

Sell THE VIBE / THE EMOTION.

Talk about WHY they’d want to do this. Speak to the emotional buyers.

Second 2/3:

Sell to your logical buyers

ANSWER the tangible questions.

On stories: FAQ boxes, slide decks, here’s what you get… etc.

Third 3/3:

Create FOMO, urgency, and give pep talks. Ruffle feathers. Address Objections.

We want CLEAR call to actions.

Wind-Down:

THROUGHOUT YOUR LAUNCH:

POST LAUNCH:

INTERNALLY POST LAUNCH:

evaluate..

what went well? what didn’t? did you hit your KPIs?

what was the conversion rate?

DMs are always open, @maximumpotency

On todays episode, Coach Chase Tolleson & I got to discuss how his career progressed from being in the navy to being a gym owner and now an online coach. We dug into how being in a position of leadership shaped him into who he is today. We also talk about the stories we tell ourselves, true emotional well being, how to sit in silence in an overstimulated world, and how to get curious about your thoughts & emotions to strengthen your vibration. 

Connect with Chase on Instagram: https://www.instagram.com/coach_chase_tolleson

Chase’s album on Spotify: https://open.spotify.com/album/0mFhXZ7bALOFwTAp7WEAw6?si=qLztNYGyRke6Pf2JsqTRlA

Chase’s Podcast on Spotify: https://open.spotify.com/show/4t7tVShNU7hVSK9tHrPpAu?si=bV0STw2yRHetQEMggkFcgQ

Learn More About The Flood Your Calendar Course To Make 6-figures From Instagram & Leverage Our Lead Gen Software: https://stan.store/maximumpotency/p/flood-your-calendar-course-get-hot-leads

Connect with Lyssa: https://www.instagram.com/maximumpotency

DMs are always open. | @maximumpotency

Let’s Reflect on Q1 and Q2

Set Clear Goals for Q3 and Q4

THE FIVE THINGS:

#1: Audit your current offerings. What’s doing well?

What’s making you the most money?

What’s taking the most of your time?

What are you enjoying the most?

what do you need to add? take away? maintain?

#2: Promotion Periods + Enrollments

I put those dates on the calendar. I know exactly when we re-open 24 hour business builder, I know exactly when our course drops, I know exactly which days I’ll be pushing the reels membership. Put those dates down + make content accordingly!

#3: Sales Goals

know exactly how many students you want to take through your programs + exactly how many pitches you need to do.If you go through 24 hour business builder, you’ll know this too. We set DIALED in KPIs; but for right now, here’s something simple… if you know you want to sign 10 clients, and you know you close 1 in 3 calls, you can then say that you need to book 30 sales calls between now and the end of the year.

We’ve got systems that help us track those numbers and make sure we’re on it. It’s not a mystery. I promise.

#4: Collaborations

Who do you want to collaborate with?

#5: Self Care & Time Off

I already know when I’m taking a day off. I know which days I’m not taking calls. I know which days I’m not even going to be in my DMs. To get clear on this, look at your launches, collaborations, and sales goals + figure out when you might need the time to rest, play, or recharge. I booked massages for both my launch weeks. I have my birthday plans. I have the dates blocked out where I’m going to be moving/out of office, right? Plan accordingly. Make your business fit your life, not the other way around!

Reminder: FYC (Flood Your Calendar, Our Newest Course) is on pre-sale july 1-5!

DMs are always open, @maximumpotency

Welcome back to the fourth and final episode of "Millionaire Money Mindset" --

Principle #7: Gratitude and Giving — when you are grateful, the likeliness of you not only being in the energy of abundance, but also attracting even more opportunity, cash, and overflow is exponentially higher.

In addition to being grateful, realizing that you have more than enough and actually giving away some of that overflow is POWERFUL.

You can give back to causes, make an impact, or fund someone’s surgery, christmas, or whatever you see a need for.

Using money to make a positive impact in someone’s life makes it all worth it.

Principle #8: Developing radical self-belief and confidence in yourself, your abilities, your systems.

trusting your instincts.

voting with your dollars.

you can’t outsource this type of financial peace. it has to be yours.

If it made a difference to you, please share it with a friend.

See you on wednesday for a full length episode!

Stay stoked.

-Lyss

ANNOUNCEMENTS & RESOURCES:

To Connect with Zac & Learn About The Social Growth Software, book a call here: https://www.socialgrowthco.com/private-calendar

To Connect With Zac on IG: @ceozac

To Connect With Me on IG: @maximumpotency

Our course will be dropping July 1 & be $100 off July 1-5!

In the course, we cover how to optimize your profile, how to find leads, how to track leads, i even give you my lead tracker, we talk about what to say in the dms, how to ask for the call without sounding salesy, how to do proper follow up, what to post, and more!

Health Coach Meredith Paci was on the show today to talk about something a bit deeper than physical health. We dove in and got to discuss pain, growth, and the behind-the-scenes grit that no one exactly sees. We talk about loss, health issues, sitting with discomfort, relationships, and more.

Connect with Meredith: https://www.instagram.com/merepaci_scoobyhealth/

Listen to Meredith's Podcast: https://tr.ee/k5Lj3Q7drA

Connect with Lyssa: https://www.instagram.com/maximumpotency

DMs are always open. | @maximumpotency

This series we’re doing on mondays is about Developing a millionaire money mindset. My hope is that you can start to cultivate a powerful mindset that aligns with your financial goals and propels you towards long-term wealth and success.

Principle #5: Persistence and Resilience:

Principle #6: strategic networking and creating value.

We have one more monday episode dropping this month! Stay tuned for that.

If this added value to your day, please share it to your IG story and tag me, or send it to a friend. Thanks for tuning in.

Dms are always open (@maximumpotency on IG!) See you wednesday for another full-length episiode!!