Let’s face it–sometimes, your business just needs a hard reset. In this episode, that’s exactly what Perry Belcher and Emma Rainville deliver for Chris Thompson, co-founder of Mike Mandel Hypnosis. Chris’s business is all about certifying people in hypnosis (yes, really), but his marketing funnel? Well, it’s hypnotizing the wrong crowd.

Perry and Emma dive deep into why Chris’s “hypnotic language cards” are pulling in people who want cool party tricks rather than a hypnotherapy career. The crew tears into marketing missteps, offers brutally honest advice, and even throws in a few hilarious stories (spoiler: Perry compares Chris’s funnel to inviting someone for a steak and handing them tofu).

🎧 Ready to hear Perry and Emma work their magic? Hit play to learn how to fix your funnel, attract the right customers, and turn chaos into cash.

“When you figure out the pain point of a client and then build a product to sustain the pain point, it's really quite easy to win.” ~ Perry Belcher

In this Episode:

- Hypnosis cards gone wrong

- The funnel breakdown

- Messaging misfire: steak or tofu?

- Fixing the funnel: start with money talk

- Spearfishing vs. net fishing

- Are you targeting the wrong crowd?

- Pricing psychology: cheap feels cheap

- Certification: is it worth it?

- Identity marketing: people want to be something

- Action steps to unf*ck the business

Resources:

- Website - www.trainwreckshow.com   

- Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/

Connect with Chris Thompson:

🌐 Website - https://mikemandelhypnosis.com/

👤 Facebook - https://web.facebook.com/hypnotichris/

▶️ YouTube - https://www.youtube.com/user/DrMikeMandel

Connect with Perry Belcher:

🌐 Website - https://perrybelcher.com/

👤 Facebook - https://web.facebook.com/perry.belcher1

📷 Instagram - https://www.instagram.com/perry.belcher/

▶️ YouTube - https://www.youtube.com/user/perrybelcher

Connect with Emma Rainville:

🌐 Website - https://www.emmarainville.me/

👤Facebook - https://web.facebook.com/queenofops/

📷 Instagram - https://www.instagram.com/emma_rainville512/