In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Steve Magami, Agrovision’s co-founder and executive chair. Agrovision is a leading vertically integrated global healthy snacking superfruit platform with operations in Perú, Mexico, Morocco, Chile, Romania, China, Thailand, Indonesia, India, Egypt and the United Kingdom. You can hear Magami’s previous appearances on the show in episodes 115 and 166. 

“We're seeing the opportunity to continue to develop cutting-edge software technology to deliver this consistent, high-quality experience year-round. We're working hard on the times of the year when our volumes of that better berry are not as strong as the strongest times of year, really to get it to a consistent level of volume.” – Steve Magami

 Topics covered include: 

• An introduction to Magami and his work at Agrovision. 
• An exploration of Agrovision’s strategy and global efforts to create a year-round supply of blueberries. 
• The potential to grow the appeal of various blueberry snacks with consumers.  

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Luis Vegas in Peru. This was recorded on October 24, 2024.