In this episode, we welcome marketing expert and official Google expert and trainer Maria Elena Duron, who shares invaluable insights into how bloggers and content creators can boost visibility and build audience trust using Google tools.

https://creativesonfirepodcast.com/episode168

Key Points:

Optimize with Google Tools to Build Trust

• Google puts extra trust in content creators who utilize its tools, like Google Analytics, Google Search Console, and Google Business Profile.
• Ensure consistency across these tools to increase Google’s confidence in your content, improving your chances of appearing in top search results.

Prioritize Content Quality and Reader Relevance

• Write for your audience by addressing their key questions and challenges.
• Use Google Search Console to see which keywords and questions are leading people to your blog, so you can create more content that truly resonates with readers.

Speed and Security Matter

• A secure and fast-loading site (especially on mobile) is crucial; Google rewards these factors in search rankings.
• Consider using tools like Google Tag Manager to offload heavy plugins and improve site performance.

Why It Matters: Building trust and focusing on relevant, valuable content creates a foundation for strong SEO and a loyal audience, increasing organic reach over time.

Listen in and take your blogging visibility to the next level!

New to blogging or looking for a refresh? Visit CreativesOnFirePodcast.com/start to get started. Remember, no one is you, and that’s your superpower!

Links and resources mentioned during this episode:

• 164 | The Achieve Conference 2024
• Connect with Maria on Instagram @MarketingCoachMaria or LinkedIn, and visit her website, KLIbrand.com, for free webinars and community support.
• Free Guide: How to Start a Blog
• 2025 Content Planner is HERE!

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