Standing out in business isn’t just about what you sell but how you create customer value. Rylee Meek, the seasoned entrepreneur from King's Council, knows this all too well. Today, he joins A.J. to discuss his strategies for maximizing customer value, making a real difference for your customers, and operating within your intended purpose. 

About Rylee Meek

Rylee Meek is an acclaimed entrepreneur and business advisor known for his expertise in sales conversions and innovative business approach. He made a name for himself by changing how marketing is done, especially through dinner seminars and direct mail, a method called the Social Dynamic Selling System. This system uses a personal touch and ensures people find value in the products they buy. He’s also the host of King's Council Coaching, which helps people level up in faith, business, and life.

Over the years, Rylee has helped many businesses connect better with their customers and increase sales. Today, he is a popular speaker and consultant, offering valuable advice to businesses on how to grow and be more effective in selling their products.

Key Insights:

• Create value, extract, repeat. Building value for your customers is a two-way street. First, make something valuable that your customers will really like. Then, once they love it, find a way for it to benefit you too. For example, you can implement a subscription model for your service to ensure steady revenue or, if you have a product, encourage happy customers to spread the word. It's important to keep repeating this process, constantly creating and sharing value in this beneficial cycle. (02:47)   
• Figure out what your customers want. Spend time understanding exactly what makes your customers happy. The better you know what they want, the easier it will be to provide it. Use market research, customer feedback, surveys, and data analysis to uncover your customers' desires and keep those insights front and center of your strategy. (12:20)
• Get creative. Don't be afraid to think outside the box when making your products or services. Embrace brainstorming sessions, encourage creative thinking in your team, and don't shy away from unconventional ideas. This kind of creativity can help you maximize customer value and can lead to unique, stand-out products that capture their attention. (21:27)
• Find your purpose. Knowing why you're doing what you're doing is super important for both your business and life. It’s your purpose that will keep you going when things get tough and help guide your decisions. When you align your actions with your purpose, you're more likely to lead a life filled with passion, achievement, and fulfillment. (42:41)
• Never stop growing. There’s always room to get better. Keep learning, adapting, and growing. The world changes fast, and staying ahead means constantly improving what you do and how you do it. A growth mindset opens you to unlimited potential, leading to a more impactful life and business. (49:21)

Rylee’s best advice for entrepreneurs:

“It's so fun to just build things for the benefit of others and then get rewarded for it. That's the beauty of this entrepreneurship journey.” (03:08)

Get “Food for Thought” by Rylee Meek

Connect with Rylee:

• Instagram
• LinkedIn
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• Personal Website

Resources Mentioned:

• Social Dynamic Selling
• King’s Council
• King's Council Podcast

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