Nir And Far: Business, Behaviour and the Brain

Unlock Your Potential with the Power of Belief


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Your beliefs are tools, not truths.

In 2006, U.S. Team freestyle skier Michelle Roark zoomed down the slope at her first Olympics, conquering hilly terrain that not even a 4×4 could handle. At 31, she was already years older than the average Olympic freestyle skier (24 years old at the time). She had fought through massive obstacles for half her life to get there.

Roark was kicked out of her mother’s house when she was 15 and spent the next three years living in a tent in Winter Park, Colorado. She worked three jobs to support herself. At 16, she qualified for the Olympics but sustained a knee injury that kept her out of the 1994 Olympics. Two more serious knee injuries, each right before the Olympic Games in 1998 and 2002, prevented her from competing. At one point, a coach told her she was never going to make it to the Games.

But Roark knew what she wanted, believed she was capable of it, and refused to quit. She used the rehab time after her second knee surgery to pursue a degree in chemical engineering, which she eventually used to launch a business that she continues to run today. She competed in the 2010 Olympics at the age of 35.

Belief is one of the most powerful forces in our lives. Roark’s unflagging belief that she could be an Olympian brought that goal to fruition. In her mind, her Olympic future was inevitable.



You can read the Nir And Far blog post on: Unlock Your Potential With The Power Of Belief ⁠⁠here⁠⁠.

  • Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: ⁠⁠http://www.nirandfar.com/

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