In this week's episode of Search with Candour, Jack Chambers-Ward is joined by Tomek Rudzki from ZipTie.dev to discuss AI overviews and their impact on SEO.

Tomek shares insights on how AI overviews have risen in recent months, how AI overviews incorporate sources as well as the differences between traditional search results and AI overviews.

Jack and Tomek also discuss Google’s approach to user-generated content and ensuring high-quality search outcomes, especially for YMYL queries.

Tomek also shares strategies for optimising content for AI overviews.

00:00 Trailer

00:55 Introduction

02:25 Sponsors

06:49 Welcome Tomek Rudzki

08:18 The Evolution of Ziptie.dev

10:15 The Rise of AI Overviews

16:36 Tracking AI Overviews

25:41 Comparing AI Overviews and Featured Snippets

33:55 Addressing Low-Quality Search Results

34:28 Trust and Authority in Online Content

36:23 Google's Approach to User-Generated Content

37:02 Manipulation and Spam in Search Results

38:56 Google's AI and Ranking Systems

43:16 Challenges with AI Overviews

58:48 Optimising for AI Overviews

01:07:13 Conclusion

Resources

1. https://dashboard.ziptie.dev/aio-monitor

2. https://ziptie.dev/blog/how-ai-overviews-will-affect-ymyl-queries/

3. https://thecollegeinvestor.com/47758/google-ai-misleads-in-43-of-finance-related-searches/

4. https://ziptie.dev/blog/ziptie-vs-semrush-17x-more-ai-overviews/

Sponsors:

1. Experience the evolution of SE Ranking: https://seranking.com/?sou1=influencers&gr1=podcast&tg1=search_with_candour&kw1=com_first_ad&utm_source=influencers&utm_medium=referral&utm_campaign=com_first_ad_search_with_candour

2. Try Optmyzr - Made by PPC people, for PPC people https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=candour

Links to follow Tomek:

1. LinkedIn: https://www.linkedin.com/in/tomekrudzki/

2. Ziptie: https://ziptie.dev/

3. Tomek’s website: https://tomekseo.com/

4. Onely: https://www.onely.com/

5. Google Search Console Mastery Course: https://gscmastery.com/