Dance Principals United Podcast

Unlocking Hidden Revenue: Creative Income Streams for Your Studio


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In this episode of the Dance Principles United Podcast, we're diving deep into creative ways to boost revenue in your studio without needing to add more weekly classes. From birthday parties to discos, corporate team building to holiday workshops, these strategies aren't just about income, they also build community, create memorable experiences, and help your team shine.

Key Takeaways:

  • Uniforms & Costumes – Learn how to simplify, profit from, and streamline uniform and costume orders while making life easier for families.
  • Birthday Parties – Whether you’re all-in or prefer a “set and forget” system, birthday parties can generate income and get new kids into your space.
  • Corporate Team Building – Tap into a surprising market by offering creative workshops for corporate teams, even just by word of mouth.
  • Staff-Led Initiatives – Empower your team to lead events and classes outside the normal schedule, generating extra income for them and your business.
  • Holiday Workshops – From Taylor Swift themes to Mermaid Days, rinse-and-repeat school holiday workshops are a game-changer with the right systems.
  • Discos & Parent Date Nights – Turn a fun event for kids into a night off for parents and a new enrolment funnel for your studio.

Whether you’re just starting out or ready to grow, this episode is packed with practical tips and proven strategies to help you build smart, scalable income streams around your existing operations. DPU Tribe | Studio Growth Club #DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity #DanceStudioSuccess #MarketingForDanceStudios #IdealClient #GrowYourStudio

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Dance Principals United PodcastBy Amanda Barr & Rebecca Liu-Brennan


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