What if the root of America’s deadly opioid crisis lies in a single pharmaceutical company’s marketing strategy? Dr. Casey Grover takes you on a compelling journey through the origins and evolution of this epidemic. From Purdue Pharma's aggressive promotion of OxyContin to the alarming rise of synthetic opioids like fentanyl, we dissect how tolerance and dependence perpetuate the cycle of addiction. You'll also gain historical insights into heroin's early marketing by Bayer Pharmaceuticals as a "non-addictive" remedy, and hear personal stories that underscore the human cost of opioid dependence.

We then shift our focus to the emergence of novel and perilous synthetic drugs that are infiltrating our communities. Discover why carrying Narcan has become essential and learn about the life-saving potential of deregulating buprenorphine. Dr. Grover also highlights the tragic story of Paul, whose life and artwork poignantly reflect the struggles of addiction. Paul's legacy serves as a stark reminder of the importance of effective treatment and education in combating this crisis. Tune in for an essential discussion on the urgent changes needed to address opioid use and overdoses in the United States.