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Join us for an insightful exploration into the profound influence of culture on human behavior, featuring the brilliant Dr. Marcus Collins, a professor at the University of Michigan and esteemed author of "For the Culture." 

Discover how cultural artifacts act as mirrors to our internal beliefs and dictate how we interact with the world. Together with Dr. Collins, we unpack the concept of legitimation, where communities decide what deviations from norms are acceptable, and why understanding goes far beyond mere data when it comes to truly connecting with people. We challenge the reliance on demographics, highlighting the risks of stereotyping based on surface-level traits.

The conversation takes a fascinating turn as we delve into the role media and subcultures play in shaping our perceptions, with sneakerheads serving as a prime example of trendsetting fueled by authentic passion. We navigate the intricate dance of public discourse in revealing truth in an era of disinformation and acknowledge the growing acceptance of mental health discussions. Reflecting on a life devoted to service through writing and teaching, the episode underscores the incredible power of cultural exchange and personal stories in shaping how we see the world. Don't miss this enlightening discussion that reveals culture's pervasive impact on every aspect of our lives.

Shift by Alberta Innovates focuses on the people, businesses and organizations that are contributing to Alberta's strong tech ecosystem.