Just because you build it does not mean they will come, which is why active marketing and promotion needs to be a crucial component to your podcast strategy. In this episode with podcast publicist Lauren Passell, we not only uncover her top strategies for attracting new listeners at your initial podcast launch and on an ongoing basis, but we also dissect the exact strategies used to promote the rebrand of Podfluencer Society. Tune in to hear what strategies are working (and not working) for Lauren's clients; how I stayed organized while working through a rebrand checklist of nearly 400 line items leading into my rebrand announcement; the major mistake I made when submitting to be featured by the major listening directories; the surprising marketing tactic that yielded the best immediate results (and that I almost didn't do); and so much more!

Lauren Passell is the founder of Tink Media, a marketing and publicity champion for creators, with a focus on podcasters and podcast outreach. Firmly believing in audience-first publicity – whether that be a book, podcast, comedy set, or album – Tink helps authors, comedians, podcasters, thought leaders and other creators help get their stories discovered by the people who need to hear them most. A respected and acclaimed leader in the podcasting space, Lauren is the editor of Podcast the Newsletter and Podcast Marketing Magic, the co-host of the podcast discovery podcast Feed the Queue, and she writes about podcasts for the Lifehacker blog. She has spoken about podcast marketing for Radio Bootcamp, SXSW, Podcast Movement, Podfest, London Podcast Festival and more. She is a judge for Signal Awards and the International Women's Podcast Awards.

CONNECT FURTHER WITH GUEST:
Instagram: https://www.instagram.com/laurenpassell
Twitter: https://twitter.com/laurenpassell
Podcast the Newsletter: https://podcastthenewsletter.substack.com
Podcast Marketing Magic: https://podcastmarketingmagic.substack.com
Feed the Queue: https://apple.co/473LQ7G
Lifehacker: https://lifehacker.com/author/lauren-passell

TINK MEDIA:
Website: https://tinkmedia.co
Services: https://tinkmedia.co/menu-of-services
Newsletter Database: https://tinkmedia.co/newsletter-database
Podcast Promo Swaps: https://tinkmedia.co/pod-swaps

MENTIONED IN THIS EPISODE:
Rephonic Graph: https://rephonic.com/graph
Podcast Rebrand Checklist: https://podfluencerproducts.com/rebrand

PRESENTING SPONSOR:
This episode of Podfluencer Society is presented by Beacons, the all-in-one link in bio and creator business platform used by 2M+ creators. Get two months FREE of Link-In-Bio Pro: https://beacons.ai/signup?c=theactualangie

CONNECT FURTHER WITH ANGIE:
Podcast: https://www.yougetwhatimsaying.com
Listen Early and Dynamic Ad-Free on Apple Podcasts: https://apple.co/44Y6rbY
Social Media: https://beacons.ai/theactualangie/socialmedia
Contact: [email protected]
Monetize Your Podcast: https://beacons.ai/theactualangie/monetize
Support the Show: https://www.buymeacoffee.com/yougetit/membership

ADVERTISE ON THE SHOW:
To inquire about host-read ads or to become the show’s next Presenting Sponsor, please send an email to [email protected].

EPISODE CREDITS:
Podcast Logo: Abby Murdock
Podcast Cover Photography: April Bowers Creative

BE ADVISED:
Formerly titled Podfluencer Society, episodes 1-114 share insights and strategies specifically for podcasters. As the podcast has undergone a complete rebrand, some links and information referenced in earlier episodes have likely changed. Please contact us at [email protected] if you cannot find what you are looking for.

The views and opinions expressed in each episode are those of the individual contributors and do not...