The truth is that to-do lists often don’t take context into account. Q1 and Q2 thinking solves that problem by forcing you to understand the difference between urgent and important. Most people don’t have a grasp of these blurry lines, but it can mean all the difference in your output. Related to this is the don’t-do list, also essentially seen in Q4 of the Eisenhower matrix. Most people know what they should be doing but not what they shouldn’t be doing. This is where you eliminate tasks that (1) are insignificant, (2) are a poor use of your time, (3) don’t help your bottom line or end purpose, and (4) have a serious case of diminishing returns the more you work on them.

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Peter Hollins is a bestselling author, human psychology researcher, and a dedicated student of the human condition.

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