Strawberry Letter

Uplift: She creates caregiving support systems, employee wellness programs, and flexible work policies.


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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Sierra Morgan.

Founder of Rose HR and newly crowned Miss Maryland Corporate America, joins Money Making Conversations Masterclass to discuss her work in HR consulting, caregiving advocacy, and workplace wellness. She shares insights on balancing entrepreneurship, corporate leadership, and her passion for supporting caregivers.

šŸ”‘ Key Themes & Highlights

  1. Miss Maryland Corporate America & Advocacy

    • Cierra entered the competition to elevate her platform, focusing on caregiving awareness and employee wellness.
    • Corporate America’s mission aligns with her goal of empowering businesswomen beyond beauty, emphasizing leadership and workplace well-being.
  2. Entrepreneurship & HR Leadership

    • Founder of Rose HR, a consulting firm helping organizations develop flexible work policies, wellness programs, and caregiving support systems.
    • Works full-time as an HR executive for a nonprofit, balancing multiple roles.
    • Encourages small business owners to invest in HR early to avoid costly mistakes, such as legal issues, lack of structured hiring, and workplace conflicts.
  3. Caregiving & Workplace Policies

    • With 15+ years of caregiving experience, Cierra advocates for better corporate policies supporting family caregivers.
    • Expanded her HR consulting to offer caregiving coaching, helping families navigate resources and long-term planning.
    • Highlights the financial and emotional toll of caregiving, including background checks, trust-building, and caregiver burnout.
  4. Mental & Emotional Impact of Caregiving

    • Many caregivers experience guilt, burnout, and emotional exhaustion due to balancing work and personal responsibilities.
    • Therapy, self-care, and community support are essential for managing the pressures of caregiving.
    • Stresses the need for workplace awareness and flexible policies to accommodate employees in caregiving roles.
  5. HR Best Practices for Business Owners

    • Small businesses often undervalue HR until legal issues arise—recommends having a lawyer, accountant, and HR consultant from the start.
    • Advises entrepreneurs to properly structure hiring processes, create employee handbooks, and implement leadership development programs.
    • Helps business owners understand salary expectations, job structuring, and competitive benefits packages.
  6. Future Projects & Legacy

    • Launching Caregiving Compass Academy to provide coaching for family caregivers.
    • Continues advocacy through her nonprofit work supporting literacy, arts, and youth empowerment.
    • Hosts podcast "The Bottom Line Is", discussing topics such as relationships, workplace success, and caregiving insights.

šŸ“˜ Resources & Contact Information
Sierra Morgan’s work is accessible through:
šŸ”— Website: Rose HR
šŸ”— Social Media: @CCTheDiva
šŸ”— Podcast: The Bottom Line Is (Spotify, Apple Podcasts, YouTube)

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