When it comes to in-store tech, the industry often points to the Rebecca Minkoff brand as a success. Its smart mirror technology and emphasis on bringing the online shopping experience to its five retail stores is widely touted as proof that it is possible for fashion to be tech-forward.

The tech brains behind the operation is Uri Minkoff, brother to designer Rebecca and CEO of the brand, who last year also launched his own eponymous ready-to-wear mens collection. Minkoff, who is a special executive in the sense that is actually embodies his own customer — young and digitally savvy — joined this week’s podcast.