You work hard to build a following on social media (and these days, it feels harder than ever to do so), but to what end? What can you do with that social media “influence?” Well, there’s a way to provide a service to your audience and to monetize your social presence with an easy-to-use app that not a lot of people fully understand. After today’s episode, you’ll have a Ph.D. in how to use rewardStyle.

On today’s show with Natalie and Darla is Taylor Walker Sitting, a certified personal trainer, nutrition expert, and social media master. She has an enormous following on Twitter and Instagram, and she’s taken the role of social media influencer to the next level, working with huge brands. As she says, her goal is to empower women to be their best selves in the most real way possible.

• [03:10] What is the rewardStyle LiketoKnowIt app and why does everyone want a piece?

• Taylor Walker Sinning

• rewardStyle

As Taylor told Darla and Natalie on this episode, rewardStyle has a “Liketoknowit” app that allows people on social media to share products, and then when their followers buy those products, you get paid. It’s a really easy-to-use app, though you do have to apply. And as Taylor says, she didn’t get in on her first try, so it’s worth applying more than once.

Now rewardStyle started off as focused on fashion, but if you’re sharing home products or anything that relates to your business, you can use it, too.

One of the most important bits of advice Taylor shared is that just because she can work with a brand, doesn’t mean she will. She needs to ensure the product she’s endorsing is solid, and that it’s right for her audience. It’s easy to think “Oh, I’ll take the money for that endorsement,” but in the long run, you’re going to shortchange yourself.

One way to ensure you’re making the right choices when it comes to what brands you work with is to have a strong media kit. Taylor goes into what comprises a great media kit, and shares hers as well (linked above!).

• www.WingnutSocial.com