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In today's episode:

Learn how to grow your Substack with live shows, discover author success secrets from Jason Chatfield & Mikala Jamison, plus March's top engagement strategies from Substack's leading expert.

00:00 Introduction and Welcome

01:15 Meet the Guests: Mikayla Jamison

02:26 Meet the Guests: Jason Chatfield

05:09 Mikayla's Substack Journey

06:07 Jason's Substack Journey

09:43 Book Deals and Publishing Insights

23:44 The Role of Substack in Book Deals

33:35 Marketing Strategies and Long Tail Sales

36:41 Promoting the Book: Strategies and Tips

37:10 Event Planning and Live Streaming

37:25 Drawing Book Plates: A Quick Skill

38:12 Marketing and Substack Growth

39:09 Engaging Readers and Building Community

40:34 Live Storytelling and Fringe Festival

43:27 Pre-Order Campaigns and Bestseller Lists

50:21 Advanced Review Copies and Social Proof

55:54 Supporting Fellow Authors and Community

01:01:11 Using Substack for Book Launches

01:07:19 Final Thoughts and Pet Cameos