"Efficiency is the new equity." 

In the traditional agency model, growth usually means hiring more people to do more manual work. This linear relationship eats into your margins, complicates your operations, and ultimately caps your agency's valuation. To truly scale, you have to break the link between revenue growth and headcount.

My guest, Rodney Mattos Sr., returns to the show to break down the math behind this shift. In this episode, we explore how his platform allows agencies to move from "people hours" to "precision hours." We get into the financial mechanics of how reducing OpEx through automation doesn't just increase profit - it expands your EBITDA multiple, exponentially increasing your enterprise value. This is the strategy for building a predictable, high-value agency that investors love.

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KEY MOMENTS

(00:00:00) How AI Multiplies Agency Value 

(00:16:18) The "Post Office" Solution: Solving Data Gridlock 

(00:23:41) The Mirror Effect: Technology That Reflects Human Judgment 

(00:35:28) The Math: How Efficiency Expands Your Multiple 

(00:41:47) The Shift From "People Hours" to "Precision Hours" 

(01:05:03) The Goal is Freedom, Not Fewer People

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