Ep. 328

Could an AI model be the world’s best creative director?

Kipp dives into how o3 can instantly generate ad campaigns that nail your brand style, why combining smart AI prompting with image generation gets unprecedented results, and what it means for the future of creative work. Learn more about seamlessly turning brand guides into campaigns, mastering AI prompt chains for marketing, and the top ways to use o3 as your high-skill creative partner.

Mentions

OpenAI’s o3 and o4 https://openai.com/index/introducing-o3-and-o4-mini/

ChatGPT https://chatgpt.com/

HubSpot Style Guide https://offers.hubspot.com/create-brand-style-guide

Check out this episode on YouTube: https://www.youtube.com/watch?v=ifimwE4Q-Xk&t=313s

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Resource

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.