Yesterday, I talked about how to use gratitude to grow your business. Well here’s an example of a company that does: Wufoo. Many of you use Wufoo for online surveys and applications.

Well check this out...Wufoo is known for sending thank-you cards to customers — every week, the team takes time to draft, decorate and mail personalized cards, a tradition that dates back to Wufoo’s early days.

And get this: According to Customer Ops team lead Renee Morris, “out of the roughly 800 customers who received handwritten cards from us last year, 50% fewer folks left our product than those who did not receive cards.” Think about that: retention rates are a full 50% better among customers who receive a thank-you note.